I tell the stories of culture-shifting brands and the dreamers who create them.

Move Over Coffee*

The world is being changed by the entrepreneurs who are rejecting #hustleculture & creating brands that #shiftculture by #beingmindful.Which isn't to say that they don't bust ass. They work harder than most people know is possible. They just do it on their terms: meditating in short bursts when they can find 3 minutes, leading zoom meetings in car pickup lines, listening to podcasts while running, and punctuating their days with 5 minute dance parties and accountability partners.And I have been helping them tell their stories for almost two decades.

conscious-tech startup:
Starchive

Project: Brand Strategy
and Website Design

modern-activist community:
Climate Designers

Project: Program & Communications
Strategy, Media Site Launch

connection-based events:
The Adventure Project

Project: Brand Strategy
and Website Design

humxn-healing provider:
Pura Vida Health & Wellness

Project: Brand Identity
and Website Design

a new kind of nonprofit:
The James Foster Project

Project: Brand Strategy
and Website Design

consulting that equalizes:
Rosa Sabater

Project: Umbrella Brand Creation
and Website Design


*don't worry, we still drink a lot of coffee...

storytelling that matters.

Strategic vulnerability. Interesting anecdotes. Enticing data. Social proof. This is the big picture over-arching narrative that guides your entire brand. Choosing the right words intertwines the ethos of your brand and your dreams for the world with the stories that are connected to it.I've interviewed close to 100 digital darlings, humane-tech founders, hyper local brick and mortar owners, personal development heroes, spiritual development heroes, people rethinking money & finance, people rethinking everything else, and so many more.These interviews have been featured on SoCap, Transformative Tech, and various Medium and Substack publications.

Conscious Tech Startups

Are you putting everything you've got into a platform or app that will shift everything? Let me help you create a brand that captures the story that fuels your dreams.Featured Client: Starchive
Project: Brand Strategy, Communications Strategy, Visual Identity Upgrade

Modern Activist Communities

Are you running a community designed for social justice? Let me help you create a strategy that will engage your community in the world-changing work you are passionate about.Featured Client: Climate Designers
Project(s): Event Program & Communications Strategy, Communications Advising, Media Site Launch

Humxn Healing Solopreneurs

Are you on a mission to heal the world through your service-based work? You don't need a $5-10K website!Let me help you create a simple website that shows your ideal clients why you should be their #1 choice.

Culture Shifting Creators

I've interviewed close to 100 founders, creatives, & hyper-local business owners. My clients tell me there's nothing like having your story told by someone who really believes in your work.

I know first-hand that hiring someone to create a custom website and brand strategy is never realistic for solopreneurs & freelancers. I also know that having a professionally designed website (home, offers, about) and brand image can go a long way towards assuring your ideal clients + customers that you are the perfect fit for them.Together we can create a simple, beautiful three-page website that tells the story of your work just the way you would - adjusted ever-so-slightly with the best practices in communications & brand strategy.And we'll do it for a fraction of the money you'd pay to hire a designer and half the time you'd spend doing it yourself.

"I was struggling with getting my message and business clearly organized and articulated on my website and wasn't sure I could get the quality I wanted within my budget. Not only was LaKay within my budget, she spoke my language and understood exactly what I was looking for. As for my new brand look and website, it is fresh, well-expressed, clean, organized and beautifully ascetic."- Heather, Pura Vida Holistic Health

01.

I'll send you some strategy questions to help us both get clear on your vision for your business.

02.

I'll set up a Squarespace website, complete with free stock photos, section headings, & a unique color palette.

03.

We'll have a 90 minute meeting to go over all of the choices I made, and discuss the remaining content.

04.

You'll fill in the remaining content, and I'll do an edit for voice and clarity.

05.

Launch Your New Site

$1,200

50% is paid to book your project and 50% is paid after the 90 minute session (midway point).Email me with any questions or to get started!

Available Add-ons⓵ If you are unfamiliar with Squarespace, we can set up a 90 minute training for $200, once your site is live.⓶ Additional pages can be added for $125 and up to 20 blog posts can be transferred over for $300.

published writing

Nonfiction Essays

Creative Enlightenment (Medium)

The Gift of Space Without Isolation, July 2021


Medium (self-published)

Finding My Work, August 2021

Work, Wellness, & the Future of Having Our Freedom, January 2021

What I Learned About Feminism from My Gen Z Daughter, July 2020

What's With That Weird Spelling - Womxn?, May 2020


Conscious Company Media (SOCAP Global)

The Power of Innovation, September 2020

The Intersection of Activists, June 2020

The Mastery of Leaders: Bold Insights from Taming the Environment, May 2020

The Soul of Creators: Bold Insights from Consciously Shifting Culture, April 2020

The Vision of Advocates: Bold Insights from Advancing Racial Equity, February 2020

The Wisdom of Womxn: Bold Insights from World Change, January 2020

Conscious Financing Has the Power to Save Small Businesses, November 2019

Can Hyper Local Businesses be Part of the Conscious Company Movement?, July 2019


Daily Haloha (Medium)

One Question a Day is Changing My Life, December 2019


The Perpetual You

You Are Not Alone: How Coworking Can Help Us Connect, (print) March 2018


The Kindred Voice

Friendship 2.0, May 2019

My Definition of Family, March 2019

Doing Whatever It Takes, January 2019

My Modern Spirituality Journey, October 2017

The Courage To Leap, (print) November 2017


She is Fierce!

My Year of &, February 2017

Editing

Work as I say, Not as I Did, by Nicolás Forero (personal site), October 2021

People Like Us, by Adam Thomas for Datatheism (personal site), September 2021

What's Past Is Not Prologue, by Lyle McKeany for Just Enough to Get Me In Trouble, September 2021

How to Delegate Effectively, by Alex Azoury (personal site), September 2021

Foster's Lightweight Guide to Editing, (Contributor) August 2021

Creating a Bigger Social Wellness Movement, by Amy Giddon for Transformative Tech, July 2021

Embedding autonomy into company culture is next-level leadership – an interview with Vivian Chen, by Reza Cristián for The Rosie Report, September 2021

The power behind future successful DEI initiatives will come from autonomous workers, by Jessica Day for The Rosie Report, September 2021

Reasonable Requests Embracing the Autonomous Work Rebellion, by Felicity Bond for The Rosie Report, September 2021

How can we ensure the new work-from-anywhere-workplace actually works?, by Natalie Ruiz for The Rosie Report, September 2021

How can we ensure the new work-from-anywhere-workplace actually works?, by Amy Giddon, Press Release, January 2020


Profiles

Needle Movers (no longer exists/ cross-posted on Medium)

Megan Falley: Poet, Activist, Needle Mover, July 2020

Chelsea Handler: Frenemy, Candid AF, Needle Mover, April 2020

Dolly Parton: Singer-Songwriter, Beloved Icon, Needle Mover,
February 2020

Laura Cathcart Robbins: Truth-Teller, Community-Builder, Needle-Mover, January 2020


Copywriting & Blog Posting

for other brands

Holding onto Hope, Central City Concern

Charlette's Story, Central City Concern


Interviews & Brand Features

Transformative Tech

Keren Flavell, Kasaba, August 2021


Medium (self-published)

Sarah Symons, Her Future Coalition, January 2021

Dr. Vanessa Bouché, January 2021

Jennifer Moreau, World for Good, January 2021


SUSTAIN, the mag

Anya Rangnathan: Creating Massive Social Change, One Bad Apple at a Time, October 2020

Meet xocial, a Platform that Drives Social Impact for Business, October 2020


Conscious Company Media (SOCAP Global)

Alex Diaz, COMMON Future, September 2020

Kimberly Hogate, Faceted Media, September 2020

Emily Weltman, CoFlow Consulting, September 2020

Michal Kabatznik & Oded Shorer, Milestone Labs, July 2020

Sarah Sharif, Experimental Civics & Capsule Hack, July 2020

Lauren Duffield, xocial, July 2020

Monica Meng & Gideon Cohn, Good Capital Investment Group, July 2020

Marc O'Brien, Climate Designers & The Determined Studio, June 2020

Dr. Jessica Fusch, Key Vet & Farmer's Market Fido, June 2020

Rama Chakaki, Kinda Hibrawi, & Mai Barazi, mint + laurel, June 2020

Dr. Christopher Marquis, Cornell University, June 2020

Dr. Christine McDougall, Syntropic, June 2020

Misty Castaneda, For Purpose Kids, May 2020

Will Stringer, Chisos, May 2020

Amanda Brotman, AMANDA PEARL, May 2020

Anya Ranganathan, Bad Apple Produce, May 2020

Kate MItchell & Danielle Gustafson, Hello St. Augustine, May 2020

Eileen Gordon, Barnraiser, May 2020

Shaun Paul, Ejido Verde, May 2020

Mark Eckhardt, COMMON, May 2020


Conscious Company Media Cont. (SOCAP Global)

Judith Beserra, Sacred Mama Organics, April 2020

Peter Nelson, Threshold, April 2020

Tara Milburn, Ethical Swag, April 2020

Ryan Murphy, Huntsville Amphitheater, April 2020

Rachel DeCavage, Cinder & Salt, April 2020

Claire Pettibone, Madison Grace, April 2020

Rachel Kois, Simple Switch, April 2020

Keith Whittingham, Artifix Cafe, April 2020

Richard Averitt, Starchive, April 2020

Robyn Crawford, Eden Books, February 2020

✯ Hear Robyn's Interview on the hit podcast, The Only One in the Room, a result of this article!

Tré Seals, VocalType, February 2020

Rozella Kennedy, Brave Sis, February 2020

Sailaja Joshi, Mango & Marigold Press, February 2020

Constance Panton, Bifties, February 2020

Lourdes Perez-Ramirez, DuGudd, February 2020

Paul Kim, City College of New York, February 2020

Amy Giddon, Daily Haloha, January 2020

Jennifer Moreau, World for Good, January 2020

Beth Bell, Green Product Placement, January 2020

Jessica Day, IdeaScale, January 2020

Emily Charette, We Are Charette, January 2020

Cecile Gauthier, Lime Agency, January 2020

Melissa Barker, The Phoenix Project, January 2020

✯ Hear Melissa's Interview on the hit podcast, The Only One in the Room, a result of this artcile!

Jessica Yinka Thomas, B Academics, January 2020

Jenn Perry, Jelt Belt, January 2020

Sydney Badger of Public Habit, Afshan Abbas of Fuschia Shoes, & Sarah Cottee of Immi Watch, January 2020

Juliette Roy, Be Your Change, January 2020