I create brand identities and communications for people who are reimagining everything.

strategy that moves.

Authentic actions. Soul connected growth. What you see is who we are. This is the big picture overarching plan that guides an entire brand. Creating the right roadmap intertwines your brand and your dreams for the world with the decisions you make every day.I've worked with conscious tech founders, creatives creating modern activist communities, connection-based facilitators, humxn-healing providers, visionary nonprofits, and consultants that are equalizing everything.This work has included brand, visual, communications, and marketing strategy, as well as copywriting, pitch deck creating, operations and program support, and more.

storytelling that matters.

Strategic vulnerability. Interesting anecdotes. Enticing data. Social proof. This is the big picture over-arching narrative that guides your entire brand. Choosing the right words intertwines the ethos of your brand and your dreams for the world with the stories that are connected to it.I've interviewed close to 100 digital darlings, humane-tech founders, hyper local brick and mortar owners, personal development heroes, spiritual development heroes, people rethinking money & finance, people rethinking everything else, and so many more.These stories have been published on sites like Conscious Company Media (now SoCap Global), Transformative Tech, Day 1 to Dylan, and Creative Enlightenment.

featured projects: brand identity, communications strategy, & website design

featured project: communications and program advising


conscious-tech startup

Starchive

For two decades, Starchive has been working with the archival teams of some of entertainment's biggest icons, like Bob Dylan, The Property Brothers, & Essence Magazine. In 2020, they revamped their platform to be accessible to all creators and contracted me to help them bring their brand to the masses.

OVERVIEW

Create a modern, trend-forward brand that will resonate with creatives and integrate a new NFT offering with traditional digital asset management services.


Quick Website UpgradeEmail Drip CampaignPitch Deck Creation
Full Website OverhaulInstagram StrategyThought Leadership Strategy

CHALLENGE

Create & present an identity that takes an innovative brand from standard SaaS company to memorable creator brand.

BRIEF

I presented an overview of brands operating in a similar position: targeting the creator economy, truly innovative product, and trend-forward identity. From this, we launched a quick website upgrade and drip campaign, in only about six weeks, and then started working on the strategy to revamp the entire brand.


TYPOGRAPHY

MARSHA, a font by Tré Seals, of Vocal Type, was inspired by the vertical sign that once hung outside of Stonewall, and named after Marsha P. Johnson. Marsha was an African-American, transgender woman from New Jersey, whose activism in the 1960's and 70's made her one of the most prominent figures in the Stonewall uprising of 1969.Tré's work is focused on bringing greater diversity to typography, and using this font was a step towards Starchive presenting as a leader in increasing diversity in the creator economy.

We wanted a easy-to-read font for paragraphs, that would not detract from the power of the title font and would feel familiar to people.

"Damn! You slayed it. Thank you for taking such care to produce something so compelling and help our quixotic quest to change the future by elevating every creator's opportunity to curate and share their work."- Richard Averitt, Starchive CEO & Cofounder

The team didn't want to redo their logo because they have been around for so long. So I did a quick "upgrade" to it, bringing it forward to match their brand.

consulting that equalizes

Rosa Sabater

Rosa had long been running the consulting firm, Martellus, and over the years, had started adding additional services for womxn in CEO positions and young professional womxn just coming into the corporate world. Everything she does is focused on how to get womxn the pay they deserve and the support they need to succeed in the corporate world.

OVERVIEW

Create an umbrella brand that brings together all of her various endeavors and creates a place for her to grow as a thought leader.


Brand IdentityWebsite Design
Opt-In Design 

CHALLENGE

To create an umbrella brand that represented a diversity of womxn at various stages of their careers.

BRIEF

By focusing on the struggles Rosa knows womxn bring to her various endeavors, we created copy, opt-in resources, and a membership program that would speak to what womxn really need to succeed. We were careful to use a diverse set of stock photos that represented a diversity of womxn, in size, age, and race or cultural identity.


TYPOGRAPHY

The goal with typography was to balance professionalism with friendliness and accessibility. So I went with a more professional serif font for headings and a common san serif for paragraphs.

"Launching this umbrella brand has felt really overwhelming. Working with someone who so clearly sees the vision and understands what I want to do in the world has made all the difference."- Rosa Sabater

Rosa wanted to stay friendly and accessible, so we decided not to create a logo, but to use a hand-written font and her name.

connection through play

The Adventure Project

Amy Angelilli is an improviser who has run improv schools and used improv to connect groups for two decades. She contracted me to help her relaunch her brand as one that works with schools, companies, and events, focusing less without losing her playful spirit and still highlighting her performance options and work.

OVERVIEW

Create a brand identity that incorporates the more playful elements of Amy's work but presents professional enough to attract larger organizations and schools.


Brand IdentityWebsite Design
Voice Strategy 

CHALLENGE

To create an updated website without doing a rebrand.

BRIEF

I approached every element of this from the perspective of playfulness, from the template we started with to the images used to the copy.


Amy was set on using her existing logo, which was created for a previous website, focused on "summer camp for adults." This limited what we could do with the website. So I used a photoshop filter to make the logo pop more and found a new font to use for the business name.

modern activist community

Climate Designers

Climate Designers launched in 2020, as a free membership community for designers - in every industry - to come together and use their work to create climate change. They contracted with me that fall to be the Program & Communications lead for their upcoming virtual conference.

OVERVIEW

Oversee program strategy and be responsible for all communications.


Program StrategyCommunications Strategy
Sponsorship DeckCore Blog Posts
Partnership MaterialsSpeaker Callouts

CHALLENGE

To create a program schedule for a global brand and to create marketing collateral to reach possible participants, sponsors, and speakers.

BRIEF

As part of a small team who was organizing the conference, my first step was to present a program strategy to the rest of the team. From there, we were off and running!I edited almost every piece of communications that we put out, and I worked with the speakers on their bios.I also created a sponsorship deck.


writing portfolio

I have interviewed and featured close to 100 founders and creatives over the past few years.

feature opportunity

I have recently launched a substack publication, in collaboration with Starchive. We are on a mission to feature the work of as many creatives as we can.Check it out here and apply to be featured here.

website co-creation

I know first-hand that hiring someone to create a custom website and brand strategy is never realistic for solopreneurs & freelancers. I also know that having a professionally designed website (home, offers, about) and brand image can go a long way towards assuring your ideal clients + customers that you are the perfect fit for them.Together we can create a simple, beautiful three-page website that tells the story of your work just the way you would - adjusted ever-so-slightly with the best practices in communications & brand strategy.And we'll do it for a fraction of the money you'd pay to hire a designer and half the time you'd spend doing it yourself.

01.

I'll send you some strategy questions to help us both get clear on your vision for your business.

02.

I'll set up a Squarespace website, complete with free stock photos, section headings, & a unique color palette.

03.

We'll have a 90 minute meeting to go over all of the choices I made, and discuss the remaining content.

04.

You'll fill in the remaining content, and I'll do an edit for voice and clarity.

05.

Launch Your New Site

featured client

"I was struggling with getting my message and business clearly organized and articulated on my website and wasn't sure I could get the quality I wanted within my budget. Not only was LaKay within my budget, she spoke my language and understood exactly what I was looking for. As for my new brand look and website, it is fresh, well-expressed, clean, organized and beautiful."- Heather, Pura Vida Holistic Health

simple pricing

$1,200

50% is paid to book your project and 50% is paid after the 90 minute session (midway point).Email me with any questions or to get started!

Available Add-ons⓵ I'll help you connect your existing domain to the new site and give you 2 hours of training to be used in increments of 30 minutes, 1 hour, 90 minutes, or the full two hours, for $300.⓶ I'll transfer up your existing blog posts to the new site. $10 per post, with 20 post minimum.⓷ Additional pages can be added for $125 for most pages and $300 for an additional sales page.⓸ I can also create newsletter and social media templates that match your new site, as well as connect your existing newsletter service or set you up on Squarespace's newsletter service. Prices vary depending on scope.

published writing

Nonfiction Essays

Creative Enlightenment (Medium)

The Gift of Space Without Isolation, July 2021


Medium (self-published)

Finding My Work, August 2021

Work, Wellness, & the Future of Having Our Freedom, January 2021

What I Learned About Feminism from My Gen Z Daughter, July 2020

What's With That Weird Spelling - Womxn?, May 2020


Conscious Company Media (SOCAP Global)

The Power of Innovation, September 2020

The Intersection of Activists, June 2020

The Mastery of Leaders: Bold Insights from Taming the Environment, May 2020

The Soul of Creators: Bold Insights from Consciously Shifting Culture, April 2020

The Vision of Advocates: Bold Insights from Advancing Racial Equity, February 2020

The Wisdom of Womxn: Bold Insights from World Change, January 2020

Conscious Financing Has the Power to Save Small Businesses, November 2019

Can Hyper Local Businesses be Part of the Conscious Company Movement?, July 2019


Daily Haloha (Medium)

One Question a Day is Changing My Life, December 2019


The Perpetual You

You Are Not Alone: How Coworking Can Help Us Connect, (print) March 2018


The Kindred Voice

Friendship 2.0, May 2019

My Definition of Family, March 2019

Doing Whatever It Takes, January 2019

My Modern Spirituality Journey, October 2017

The Courage To Leap, (print) November 2017


She is Fierce!

My Year of &, February 2017

Editing

Work as I say, Not as I Did, by Nicolás Forero (personal site), October 2021

People Like Us, by Adam Thomas for Datatheism (personal site), September 2021

What's Past Is Not Prologue, by Lyle McKeany for Just Enough to Get Me In Trouble, September 2021

How to Delegate Effectively, by Alex Azoury (personal site), September 2021

Foster's Lightweight Guide to Editing, (Contributor) August 2021

Creating a Bigger Social Wellness Movement, by Amy Giddon for Transformative Tech, July 2021

Embedding autonomy into company culture is next-level leadership – an interview with Vivian Chen, by Reza Cristián for The Rosie Report, September 2021

The power behind future successful DEI initiatives will come from autonomous workers, by Jessica Day for The Rosie Report, September 2021

Reasonable Requests Embracing the Autonomous Work Rebellion, by Felicity Bond for The Rosie Report, September 2021

How can we ensure the new work-from-anywhere-workplace actually works?, by Natalie Ruiz for The Rosie Report, September 2021

We broke down social media to try and build up humanity., by Amy Giddon, Press Release, January 2020


Profiles

Needle Movers (no longer exists/ cross-posted on Medium)

Megan Falley: Poet, Activist, Needle Mover, July 2020

Chelsea Handler: Frenemy, Candid AF, Needle Mover, April 2020

Dolly Parton: Singer-Songwriter, Beloved Icon, Needle Mover,
February 2020

Laura Cathcart Robbins: Truth-Teller, Community-Builder, Needle-Mover, January 2020


Copywriting & Blog Posting

for other brands

Holding onto Hope, Central City Concern

Charlette's Story, Central City Concern


Interviews & Brand Features

Transformative Tech

Keren Flavell, Kasaba, August 2021


Medium (self-published)

Sarah Symons, Her Future Coalition, January 2021

Dr. Vanessa Bouché, January 2021

Jennifer Moreau, World for Good, January 2021


SUSTAIN, the mag

Anya Rangnathan: Creating Massive Social Change, One Bad Apple at a Time, October 2020

Meet xocial, a Platform that Drives Social Impact for Business, October 2020


Conscious Company Media (SOCAP Global)

Alex Diaz, COMMON Future, September 2020

Kimberly Hogate, Faceted Media, September 2020

Emily Weltman, CoFlow Consulting, September 2020

Michal Kabatznik & Oded Shorer, Milestone Labs, July 2020

Sarah Sharif, Experimental Civics & Capsule Hack, July 2020

Lauren Duffield, xocial, July 2020

Monica Meng & Gideon Cohn, Good Capital Investment Group, July 2020

Marc O'Brien, Climate Designers & The Determined Studio, June 2020

Dr. Jessica Fusch, Key Vet & Farmer's Market Fido, June 2020

Rama Chakaki, Kinda Hibrawi, & Mai Barazi, mint + laurel, June 2020

Dr. Christopher Marquis, Cornell University, June 2020

Dr. Christine McDougall, Syntropic, June 2020

Misty Castaneda, For Purpose Kids, May 2020

Will Stringer, Chisos, May 2020

Amanda Brotman, AMANDA PEARL, May 2020

Anya Ranganathan, Bad Apple Produce, May 2020

Kate MItchell & Danielle Gustafson, Hello St. Augustine, May 2020

Eileen Gordon, Barnraiser, May 2020

Shaun Paul, Ejido Verde, May 2020

Mark Eckhardt, COMMON, May 2020


Conscious Company Media Cont. (SOCAP Global)

Judith Beserra, Sacred Mama Organics, April 2020

Peter Nelson, Threshold, April 2020

Tara Milburn, Ethical Swag, April 2020

Ryan Murphy, Huntsville Amphitheater, April 2020

Rachel DeCavage, Cinder & Salt, April 2020

Claire Pettibone, Madison Grace, April 2020

Rachel Kois, Simple Switch, April 2020

Keith Whittingham, Artifix Cafe, April 2020

Richard Averitt, Starchive, April 2020

Robyn Crawford, Eden Books, February 2020

✯ Hear Robyn's Interview on the hit podcast, The Only One in the Room, a result of this article!

Tré Seals, VocalType, February 2020

Rozella Kennedy, Brave Sis, February 2020

Sailaja Joshi, Mango & Marigold Press, February 2020

Constance Panton, Bifties, February 2020

Lourdes Perez-Ramirez, DuGudd, February 2020

Paul Kim, City College of New York, February 2020

Amy Giddon, Daily Haloha, January 2020

Jennifer Moreau, World for Good, January 2020

Beth Bell, Green Product Placement, January 2020

Jessica Day, IdeaScale, January 2020

Emily Charette, We Are Charette, January 2020

Cecile Gauthier, Lime Agency, January 2020

Melissa Barker, The Phoenix Project, January 2020

✯ Hear Melissa's Interview on the hit podcast, The Only One in the Room, a result of this artcile!

Jessica Yinka Thomas, B Academics, January 2020

Jenn Perry, Jelt Belt, January 2020

Sydney Badger of Public Habit, Afshan Abbas of Fuschia Shoes, & Sarah Cottee of Immi Watch, January 2020

Juliette Roy, Be Your Change, January 2020